Press kit

A global conference, festival, and market exploring the future of storytelling across film, games, XR, and AI.

Press kit
Press kit
Press kit
Press kit
Press kit

AltNext essentials

13-14 June 2026
Shanghai, China

Type: Conference · Festival · Market

Focus: Film, Interactive Narratives, XR, AI, Games

Organized by: AltStory

Website: www.altnext.org

Press contact: press@altnext.org

About AltNext

In short.

Connects today's audiences with tomorrow's entertainment.
For the future of play!

In full.

AltNext is the global hub for groundbreaking interactive experiences and digital content. Built at the intersection of creativity and technology, it fosters an innovation ecosystem where developers, artists, enterprises, and investors come together through summits, exhibitions, competitions, and community programs. As a catalyst for cross-disciplinary collaboration and transformative change, AltNext connects today’s audiences with the entertainment of tomorrow and empowers the next generation of creators with diverse opportunities to explore, experiment, and grow.
Today, AltNext unites more than 4,000 creators across dozens of countries, shaping the future of storytelling and supporting the pioneers of interactive experiences to take the global stage.
Innovation · Imagination · Interaction
For the future of play!

The context

Why interactive, immersive, and AI-driven storytelling matters now.

AltNext exists at a turning point for storytelling, where film, games, XR, and AI increasingly intersect. As audiences shift from passive viewing to active participation, new narrative forms are emerging faster than existing frameworks can define them. AltNext provides a space to examine these changes critically, bringing creators, technologists, and industry stakeholders together to explore how stories are made, experienced, and valued today.
Based in Shanghai, a global hub for creative technology and cultural exchange, AltNext connects local innovation with international perspectives, positioning storytelling as both an artistic practice and an evolving industry shaped by collaboration across disciplines.

The structure

Three formats, one ecosystem.

Conference
Talks, panels, and keynotes examining the evolution of storytelling across film, games, XR, AI, and emerging markets — with a focus on industry shifts, creative practice, and future-facing perspectives.
Festival
A curated selection of interactive, immersive, and experimental works, highlighting new narrative forms and audience experiences beyond traditional linear formats.
Market
A professional platform for project pitching, showcases, and meetings, connecting creators with investors, curators, and industry partners across storytelling and creative technologies.

Key people

The individuals shaping the vision and direction of AltNext.

AltNext is guided by a core team shaping its editorial vision, curation, and strategic direction. Their work spans storytelling, creative technologies, and international collaboration, reflecting the event’s cross-disciplinary nature.

Logos and visual assets

Download official AltNext branding materials.

Journalists and media professionals may download and use official AltNext logos and visual assets for the purpose of publishing articles or editorial content related to the event. Visuals should be used as provided and not modified or used for unrelated purposes.

Press coverage

Media coverage and selected quotes.

Coverage, articles, and selected quotes related to AltNext will be shared here following publication.

Press contact and accreditation

Media enquiries and press accreditation requests.

Journalists and media professionals may register here to request press access to this year's edition of AltNext. Submitted information will be used to share official media information, updates, and accreditation details prior to the event.
Apply for accreditation